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Nexus One First Week Sales: Only 20,000 Units

15 Jan 2010 | Android , Financial , Google , Smartphone | 2 comments


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Google's highly anticipated Nexus One "iPhone killer" has failed to live up to its much-hyped expectations. According to a sales report on Flurry, the Android device has only managed to sell 20,000 units in its first week on the market.

The report shows a comparison between the Nexus One and other smartphones, including the Motorola Droid, which sold 250,000 units in its first week, and the iPhone 3Gs, which managed to sell 80 times as much as the Nexus, with 1.6 million first week sales.

The original iPhone sold 3.5 times as many devices back in 2007 than the Nexus One in 2010, which is saying a lot, considering the fact that the iPhone was priced at $599 with an AT&T contract, while the Nexus One currently sells for $179 with a T-Mobile contract.

So what went wrong here? First off, Google chose a different strategy by marketing and selling the Nexus One directly through its website. On the other end, Verizon spent $100 million on the Motorola Droid marketing. The second mistake made by Google was to launch the device three weeks after Christmas, while Verizon had the Droid on the shelves on November 5. Hopefully, Google will learn from this and they'll do a better job with the Nexus Two.

nexus one first week sales

~ 2 comments ~

by Jake on Jan 15, 2010

They released the Droid on the 6th.... but true article other than that
..

by Pete M. on Jan 15, 2010

The date's irrelevant. The idea is that the Droid was launched right in time for the start of Christmas shopping. That combined with the huge advertising campaign brought those 250K units, which is even more than the original iPhone had. Amazing marketing on the Verizon team!