AT&T sues Verizon Over 3G Map Ads
4 Nov 2009 | Apple , Verizon Wireless , att | 19 comments
Remember the ads Verizon was running a few weeks ago, which made fun of both the iPhone and AT&T's coverage? It looks like AT&T is now suing Verizon Wireless because of the misleading coverage maps that Verizon posted, which according AT&T, is making them lose "incalculable market share".
AT&T is asking for a temporary restraining order and a permanent injunction to stop the ads. The company requests an immediate hearing and said AT&T has "suffered and continues to suffer irreparable harm" as a result of the ads.
According to the lawsuit the ad campaign shows maps with white spaces that could make users think that AT&T has no coverage outside of areas where it offers 3G. Does AT&T really think people are that dumb? The maps are clearly labeled as "3G Coverage" and the ad stated that voice and data services are available outside 3G areas.