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Sony Ericsson ads on the big screen
Added Wed 13 April - 6:37 PM | GMT
Sony Ericsson has devoted 75% of its upcoming North American ad budget for commercials before movies. The ads will run on over 11,000 big screens around the country, starting in May of this year. Sony Ericsson hopes to make large benefits with the younger audience, which is becoming harder to target on the TV.
Sony Ericsson doesn't usually spend this much on advertising, but this year the budget should be kicked up, but still smaller than the market leaders.
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